The One Thing I Got Wrong And How I Will Fix. Episode 3
Jun 07, 2020
In this episode of Roadmap to 50K on Shopify, Susan pulls back the curtain on what she got wrong while building her new ecommerce store, Sock Doggo—and it’s a mistake many store owners make.
While she successfully validated her product with proof of concept, generated over $13,000 in sales, and built a 5,000+ person email list (with nearly 50% of sales coming from email), one key piece was missing: a second product.
Without a natural next purchase, her customer acquisition cost remains high—around $35 per customer—making profitability harder to reach. Susan breaks down why lifetime value is the real profit driver and why getting a second (and third) order quickly is essential.
She shares:
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Why “newness” matters more than you think
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How to calculate your true customer acquisition cost
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Why returning customer rate is a key metric to watch
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How to create a simple second-order email funnel
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Real examples from successful store owners who increased lifetime value
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Her plan to introduce complementary products and gift strategies
If you’re building a one-product store—or struggling with high ad costs—this episode gives you a practical roadmap to increase profitability without just spending more on traffic.
