How can we grow our businesses organically, without relying on ads?

This year I’m seeing more conversations asking how store owners are growing their businesses organically.

I think it’s brilliant.

We all know that we need to invest in advertising to grow our audiences, our traffic, and our lists. 

And even in 2022 as we’re experiencing higher costs, less reach and diminishing results, I know it’s still completely possible to build a big warm audience and get them to take action. It’s affordable, and it’s a smart strategy.

But there’s so much more we can and should do to grow our businesses organically.

Today I’m talking about Collaboration. 

What it is, and why I think it’s critical for eCommerce store owners like us to make it a consistent part of our marketing plan..

Every one of us is investing time and money building an audience and a list. 

As business owners, we’re Influencers, and we have the attention of a diverse pool of people who can relate to our products, and know, like, and trust us.

Time and again, I’ve watched our Inner Circle Members collaborate with each other successfully. They’re introducing each other’s products to their audiences.

And because they have influence, their audience takes action. It’s powerful.

Over the next few months, I’m going to bring you real stories from Inner Circle members who have experienced significant growth by collaboration with each other.

You’ll see what’s possible for you.