We're wrapping up the busiest time of the year. As I'm recording this our members are posting breakdowns of their black friday events - and sharing their results.

And I was reminded of 2 things:

It's always a numbers game.

Your results are always a product of all the work you do - year round - not just in the fourth quarter.

You have more control over your results than you think. I promise you. But be gentle with yourself, because it takes time to learn how to grow your sales online.

So here's what I want you to do:

I want you to flip your thinking about the value of quick wins vs playing the long game.

Let's go back to basics.

This week, I'm bringing back an episode that I recorded early in the year. It is the most played episode of 2022, and it's even more relevant today

Over the next few weeks - I will share what's working now to get more sales- for our members and for me.

Today I'm encouraging you to think strategically about your business.

I'll tell you how. It's not so hard!