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How Trisha built a high converting list for her product launch. Episode 259

Mar 18, 2025

Show Notes

What if you could grow your email list, create viral content, and sell more—without spending on ads? That’s exactly what jewelry designer Trisha Flanagan did with a brilliant product tester campaign inspired by our previous guest Jane Hamill (ep 236).

In this episode, Inner Circle coach Melissa Davies chats with Trisha about how she built a high-intent email list, collected user-generated content, and turned testers into paying customers—all without an expensive photoshoot.

What You’ll Learn:

  • How Trisha set clear goals for her promotion.
  • Her process for recruiting testers & collecting UGC.
  • How she monetized her email list & converted testers.
  • Why UGC outperforms a polished photoshoot.

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