How to get Reliable sales every day. Episode 145

Blog post Title: How you’ll get Reliable Sales every day.

We all want predictable, Reliable Revenue, right?

When I ask clients what they’d like to change in their business, the answer I hear most often is that they want reliable sales - or sales they can count on every day

I get it. When you don’t have reliable revenue, it’s hard to plan. You’re afraid to spend your cash, because you’re not confident that you’ll earn it back quickly

So you put off investing in inventory, hiring help, and even in your own education because you’re “waiting” to crack the code and finally be able to count on your sales.

When you do have “sales you can count on”, that’s when you have Reliable Revenue.
And suddenly, you have breathing room.

You can step back and decide how you’ll grow your business
You can invest in Inventory, team, education, salary, even a vacation
You get some headspace back - because you’re not doing backflips every month to get sales

The biggest benefit of all is confidence
Confident that you’re on the right track
Confident in your ability to grow your business
Confident that you’re not one bad month away from disaster

When you’re confident - you’re a better manager, and you’ll build your business strategically instead of chasing tactics to get sales.

This is how I like to define Reliable Revenue:

It’s when you start getting sales that aren’t a result of any big activity. You don’t always know where each sale came from, and you don’t often recognize the name of the customer, so you go looking to see where the sale came from.

And what you realize is that these sales are the result of the systems you have put in place, and the work you do consistently.

At first, reliable sales start coming in monthly, then weekly, and later it’s daily.

And that’s when everything changes

Even though it might seem hard to set yourself up for RR, I want you to know it’s completely possible. And in fact, you can set yourself up to get RR even when you’re new, and you don’t have it all figured out

Here’s what you need to know:

1) The secret to conversion:

The secret to conversion is to get people back to your site enough times so that they’re ready to buy
Fact: repeat visitors convert at 2x or more the rate of first time visitors
Fact: frequency and recency have a massive impact on conversion
Example - 3-7 times in 2-5 days = 25% conversion rate

2) Reliable Revenue comes from email automations:

Automations with multiple entry points, and lengthy strategic email sequences drive repeat visits to your site, and control frequency (visits) and recency (time in between visits)

3) Predictable Revenue comes from implementing your marketing plan every week

Weekly email campaigns - using a strategic sending plan drives repeat visits, prolongs engagement, and gives people a reason to buy, bringing predictable results over time - show you a great example of this next week.

Monthly Events - give people a reason to buy now, produce spikes of sales that can be repeated, and scale sales results for events as you fill your funnel

4) Predictable + Reliable sales every day comes from consistency over time
Simple, but it means you have to put the blinders on
Focus on: weekly campaigns and monthly events
Prioritize: Lead generation

5) Significant Revenue growth comes from filling your sales funnel

→ audience
→ traffic
→ lead generation
→ marketing plan + automations ( Reliable Revenue strategies)

Set up Reliable Revenue to maximize your ROI on your investment of time and money

Focus on filling your sales funnel to get the most sales from the audiences you bring into your funnel

Here’s how you can start:

This month, we’re running an interactive Reliable Revenue Workshop.
Our monthly Workshops are usually for Inner Circle members only, but because this work is so important we are inviting everyone in our audience to work on this with our help.

You can attend a session live and get the self study video for only $15

Register for your Workshop here:

https://classroom.thesocialsalesgirls.com/reliable-revenue-workshop

Here’s what you’ll do in the Workshop:

You’ll start by figuring out where you are now. We’ll show you what sales you can expect based on your current data.

You’ll set up your sales funnel - and we’ll show you how to monitor it each month
You’ll learn how to Implement Reliable Revenue Strategies
You’ll walk away with clarity on how to get predictable, reliable sales, and you’ll be ready to work on strategies to fill your sales funnel.

Don’t miss your chance to start the year with a plan - you don’t have to reinvent the wheel. You’ll work your plan consistently, and build your sales month over month.