In Episode 5 of Roadmap to 50K on Shopify, Susan Bradley sits down with longtime client (and friend) Camila Prada, a ceramic designer and artist who built a wildly engaged audience and a business known for sell-out product launches.

But behind the scenes, the business had a major challenge: manufacturing complexity, stress, and slim profit margins. Camila shares why she made a big pivot—moving away from traditional ceramics manufacturing and into a subscription model that lets customers decorate their own ceramics and glass at home using her designs.

This conversation is a must-listen for makers, artists, and product-based business owners who want more profit, more peace of mind, and a business model that can scale.

What You’ll Learn

• Why traffic and audience engagement matter more than you think for long-term sales

• The real downside of “sell-out success” (and why it can still feel unstable)

• Why heritage manufacturing is risky—and hard to scale

• How Camila built a loyal audience through consistent, authentic posting

• The hidden costs that eat into profit for makers (returns, defects, time, stress)

• How to pivot without losing your brand identity or loyal collectors

• Why a subscription box can create stability and recurring revenue

• How to create value through projects + outcomes, not just “more stuff”

• A smart next step: using an email funnel to convert one-time buyers into subscribers

• Why this pivot can actually increase the value of future one-of-a-kind handmade work

Episode Highlights

• Camila’s journey from artist → designer → entrepreneur

• Designing a product line for Rosenthal (and what happened after the 2008 crash)

• The power of launching monthly collections—and the risk it created

• The moment Camila realized the joy was gone (even with “successful” launches)

• The pivot: letting customers use her art at home with air-dry ceramic/glass transfers

• Early test results: strong demand, fast sales, and a clearer path to scale

• Pricing + model: subscriber pricing vs one-time purchase options

• Why collaborations become easier in this new business model

Links & Resources Mentioned

• Follow Camila on Facebook: Camila PRS Cabinet

• Follow Camila on Instagram: @camibami

• Camila’s website: camilaprada.com