No time to listen now? We'll send it to your inbox.

A genius Brand Content Strategy. Episode 115

Jun 14, 2022
photoshoot

A few months ago Blue Cobalt shared their genius Branded content strategy in the Inner circle, and when I saw what he had done, I knew it was so good that everyone should have the chance to try this.

A bit of a back story. I met Blue earlier this year when we reviewed their site for 15 Minute Feedback. On the episode we tasked Blue with finding a way to show their amazing creations on real models instead of mannequins.

Like most of us, Blue didn't have a big budget for a photoshoot, so they got creative. That creativity paid off in spades!

Listen in and learn how Blue was able to put together an amazing photo shoot at a beautiful location with perfect models for only a few hundred dollars.

It's incredible! Blue walked away with almost 3,000 images and hours of video content that can be sliced up and used on the website, for reels, video posts, email content, and TikTok.

I know that many store owners struggle to get images and videos that they can use for their brand, and Blue's strategy will work for most products.

Listen in, I know you'll be inspired.

You can catch up with Blue and see their beautiful images at https://cobalt.love/

Check out https://www.peerspace.com/ for amazing locations near you.

Free 2-Minute AI Visibility Check
Would AI Recommend Your Store?

Type in what you sell, see what shoppers are asking AI, and answer 7 quick questions to get your AI Visibility Score.

?? / 100 Invisible to AIHard to FindOn the RadarAI’s Top Pick → See which tier your store lands in and your biggest gaps holding AI back.
1. Answer 7 quick questions about your store
2. Get your score, plus a free guide with 3 steps to help AI show your products
Check My AI Visibility →

Free · About 2 minutes · Made for online store owners

How To Get ChatGPT to Recommend Your Products. Episode 342

Oct 20, 2026