This week I’m sharing a little tip that will help you see what you have to do at a glance.

There’s some confusion for many store owners around these two metrics.

We were talking about how to make a solid plan to grow your business, and I’ve realized that I need to clear it up.

This is helpful for every store owner - if you’re just starting, or if you’ve been growing your business for a while.

Here’s why this is important to you:

These are important metrics for you to know because

ONE will show you where you can put your focus and get more sales without spending more money

THE other is like a thermometer for your business - it helps you evaluate the health of your business, and when you understand this, you’ll use it to determine what your business needs

How to find your Returning Visitor % in Universal Analytics

Go to: Audience
      → Behavior

      → New vs returning

      → Set dates for last month - see where you land

Next week - we’ll talk about Returning Customers - and how you can use your metric as a thermometer to take the temperature of your business.