2x your leads from the traffic you have. Episode 139

In this episode Claudia Howard is walking us through a sneaky little tactic that will 2x the number of emails you collect on your site. And you can do it without driving any more traffic.

It’s a Gated Page.
It sounds fancy and technical, but it’s not really.
In the episode, we’re talking about how you can create a full screen pop-up to “gate” a Page or Collection.  One of the easiest Collections to use for this strategy is a “Sale” collection

Here’s how it works:

• When web visitors click on your “Sale” collection from the navigation, any visitors who are not on your email list will see a full Page pop up that tells them this collection is “Reserved for insiders only. In order to see the collection, they need to enter their email address.
• Once they submit their email, the pop-up disappears and the collection is reveled.

Here’s why it’s important to you:
First,  you don’t have to offer a discount to get a new lead. The hook is “exclusivity”

But here’s the best part:
These visitors have high purchase intent. It’s not unusual for the submit rates on this pop-up to be double the submit rates on your discount pop-up.
And these new subscribers are Buyers. Claudia sees this list of subscribers convert  at 16% - 25% !!!
It’s a strategy that you can use too.

Grab a pen, and listen to the episode. You’ll get step by step instructions so you can set it up too, and I share ideas that will open your mind to how you can use a Gated page on your site.