THE ECOMMERCE ROADMAP BLOG

Try this to create a winning ad!

Try this to create a winning ad!

Last week, our Inner Circle Mentor, Cathy Hayhurst shared a “new” ad strategy that generated an amazing result.In fact, she was able to use a Traffic Bootcamp style ad. A Conversion ad, with a “View Content” pixel event.If you’ve done Traffic Bootcamp, you know we...

A winning Strategy for Lead generation

A winning Strategy for Lead generation

Last week, one of our “newish” Inner Circle Members posted this, and it made me smile: "Just had a lady in another FB group tell me that giveaways would never work. I told her I was planning to do one as we speak. She said, 'Don't be scared to post your failed...

Have you tried this to generate leads?

Have you tried this to generate leads?

The Perfect Giveaway is my favorite way to generate a lot of leads and begin the process of warming them up to become buyers.I like to run this even before prime buying times. This time, I’m running the event before Mother’s day and Father’s Day so that I can have a...

3 reasons to check your pop-up today

3 reasons to check your pop-up today

Do you know how many leads you get from your pop-up each month?If you’re not focused on what’s happening with your pop-up, you might be leaving money on the table.And if you don’t have a pop-up, you’re definitely leaving money on the table.At my new store, Sock Doggo,...

What it cost  to generate 2000 email leads

What it cost to generate 2000 email leads

At Sock Doggo we have been hyper focused on Leads. I even made it my ‘big’ goal for the month.My goal was to generate 2000 leads in September.We’ve been selling the same box of socks for 10 months, and we’re finally receiving socks for 4 new dog breeds.I decided the...

Buried in work? 3 things you can do to fix it fast.

Buried in work? 3 things you can do to fix it fast.

In this episode of 15 Minute Feedback, I’m chatting with our Inner Circle member Abigail Stout Abigail Stout owns: www.sprouteddreams.com She creates the most magical realms with her sweet miniature fairy gardens. Abigail is literally buried in work, and it’s giving...

Your Pop-Up: Three metrics to check today.

Your Pop-Up: Three metrics to check today.

Even though so many of us love to hate pop-ups, the fact remains that they are the single best way to collect a lot of great quality leads. The quality of the leads from a pop-up is superior to most other points of entry because they are already pre qualified. They’ve...

Do this One Thing and get sales in December

Do this One Thing and get sales in December

Last week we had a great little Planning Session in the Inner Circle. After giving it our ALL for the craziness of Black Friday, Cyber Monday week, many of us are out of steam and out of ideas. There are still weeks of selling to do before you close for the holidays....

Feel like engagement is dead? Jenn did too.

Feel like engagement is dead? Jenn did too.

Our Inner Circle Member Jenn was frustrated because: She’s struggling to get engagement in a popular niche (she makes dog carriers) She’s posting 2 times a day and feels lucky if she gets a couple of “likes” on the post. And, she’s been trying to build her custom...

Fix your Conversion funnel in 10 minutes

Fix your Conversion funnel in 10 minutes

Our Inner Circle member Camilla was concerned about her conversion rate of only 0.79%. She’s a smart cookie - and she knew she should look at her Conversion Funnel. Add to cart Reached checkout Sessions converted Camilla had a serious drop off in her funnel. That’s...

A strategy for Alison to double her paycheck.

A strategy for Alison to double her paycheck.

When I started to chat with Alison about her business, she told me that she’d love to be able to take a much bigger paycheck. Maybe you can relate? I think it’s important for all of us to feel like we’re well compensated for all our risk and hard work. With that one...

A tip you can implement to get more sales today

A tip you can implement to get more sales today

Last week our super smart Inner Circle member Allie, posted about her success with a little sales event. It was so easy, so un-fussy, and so smart, I had to share it with you. Watch this 3 minute video and you’ll see how you can use this strategy to: ---> Growing...

Edwin’s secret to getting consistent sales

Edwin’s secret to getting consistent sales

When Edwin launched his coffee business a few years ago, in his words, he was “showing up and hoping for sales”. And all the showing up got him about one sale a month. Pretty soon, what had started as a fun hobby, was not very fun, and he started looking for a way to...

How to turn engagement into sales

How to turn engagement into sales

Last week our Inner Circle member, Naomi, had a post on Facebook that was shared more than 800 times. And it had a ton of “likes” and comments. Naomi asked me how she could take advantage of the great feedback she got from the post, so I made a quick video. We often...

How Sina got $1100 in extra sales last week

How Sina got $1100 in extra sales last week

Have you met Sina? She’s a new-ish member of the Inner Circle. She’s working through the lessons in Conversion School, and she came across a lesson about getting some sales fast. Ninja Style. She watched the Inner Circle lesson, and then put it into action. 24 hours...

Want to Double Your Web Traffic?

Want to Double Your Web Traffic?

Our Inner Circle Member, Kelly, has a cool little Shopify store called ShopRollick.com She’s doing a lot of things right. Her site looks great, she knows her numbers, and she has a small but mighty base of loyal customers. But here’s the thing: Her sales are about...

How to Edit Ad Copy the Easy Way

How to Edit Ad Copy the Easy Way

Have you ever had an Ad that had great social proof? Meaning, it was getting lots of comments, likes, shares, and clicks from users. Social proof is a great way to gain credibility and trust and is usually very high for winning Ads. For example, an Ad with thousands...

The Fastest Way to increase your Average Order Value

The Fastest Way to increase your Average Order Value

In our Reliable Revenue program, we focus on improving the metrics we can control, and average order value (AOV) is a big one. Think about it for a minute. Say your average order value is $40. And you get 500 orders each month. If you can increase your average order...

Is Google Analytics a Mystery to you?

Is Google Analytics a Mystery to you?

Have you ever opened up Google Analytics and have been completely overwhelmed by the data? There's so much information on the Dashboard, you might not even know where to begin. But how about we skip all the complicated data and just pull up useful information we need...

Tired of gambling on paid traffic?

Tired of gambling on paid traffic?

As a new store owner, what do you think one of your biggest challenges is? Sales, right? Well, that’s oversimplified. But if you dig a little deeper, the root of your sales problem stems from a lack of quality traffic. Without getting the right people in the door...

Cheap clicks but no sales?

Cheap clicks but no sales?

Today we're here with one of our Inner Circle members who's in the hot seat for a 15 Minute Feedback. This is where one of our members gets chosen to ask one burning question and we'll tell them what we think.Joanne has a women's fashion business, Steel Pony, with a...

Here’s how one thing can change EVERYTHING

Here’s how one thing can change EVERYTHING

Milissa is super active and a great cheerleader in our Inner Circle group. So when it was time to ask a member to help me with 15 minute feedback, she was top on my list. You see, Milissa has lots of success selling her products in person at events like the Pittsburgh...

Running ads? Here’s one thing you’ll want to do.

Running ads? Here’s one thing you’ll want to do.

Last week a member of our Inner Circle posted a great question. It’s a nasty little thing that happens to all of us who run ads, and most of us don’t even know it’s happening. It’s kind of like when you have something stuck in your teeth and nobody tells you. Wonder...

The one thing you can do to get sales today.

The one thing you can do to get sales today.

What if I told you the one thing you should do in your business that will get you better results than almost any other task? Even if you have no time. Seriously, there’s one thing that will get you better results than almost any other thing. 🙂 How do I know this? I...

15 Minute Feedback Featuring: Catch the Fire

15 Minute Feedback Featuring: Catch the Fire

Members of the Inner Circle have the opportunity to have Susan review their website and provide them with three actionable steps to get more website traffic. Interested in learning more about the Inner Circle? Click here. This 15 Minute Feedback reviews Catch The Fire...

How a 2 min video resulted in 937 web visits

How a 2 min video resulted in 937 web visits

This week, we finally had a big win, and an even bigger win. It's something everyone of us can do - even if you have a tiny audience. Watch and find out: How we made a video that sent people running to our site What we did that got a sales increase of 114% How you can...

Find out how to sell more without ads

Find out how to sell more without ads

What if I told you you could grow your sales significantly without growing your ad spend? In this Monday Morning Traffic Report, I'll show you what we did that brought in the same sales as we got from a $335 Facebook ad spend. And guess what? We didn't spend a dime....

15 Minute Feedback Featuring: The Up Filer

15 Minute Feedback Featuring: The Up Filer

This 15 Minute Feedback reviews The Up Filer www.theupfiler.comMembers of the Inner Circle have the opportunity to have Susan review their website and provide them with three actionable steps to get more website traffic. Interested in learning more about the Inner...

It’s our first ever Monday Traffic Report.

It’s our first ever Monday Traffic Report.

Come with me behind the scenes at my company, Wee Squeak. (update: sold in 2019) It's our first ever Monday Traffic Report. I've decided to do one every Monday as a result of my recent Epic Fail. Things have been going well this year, but in the past few weeks, our...